Business Law - Online MBA Certified Program

Business Law  - Online MBA Certified Program

Program Objective :

This course is designed to provide the student with knowledge of the legal environment in which a consumer operates, to provide the student with knowledge of the legal environment in which a business operates, and to provide the student with knowledge of legal principles.

Topics Covered:

Business and Its Environment
Meaning and Nature of Law
Law of Contract
Contracts of Guarantee and Indemnity
Contracts of Bailment and Pledge
Contracts of Agency
Law of Partnership
Law of Sale of Goods
Law of Negotiable Instruments
The Consumer Protection Act, 1986
The Competition Act, 2002
The Information Technology Act, 2000
The Copyright Act, 1957

Managing the Human Resource in the 21st Century - Online MBA Certified Program

Managing the Human Resource in the 21st Century  - Online MBA Certified Program

Program Objective :

This course provides a critical and academic assessment of the Human Resource Management (HRM) approach and its application by employers in the context of significant structural and contextual change in the world of work and employment. Particular attention is paid to understanding issues of responsibility and sustainability in HR management.

Topics Covered:

The Development of HRM
Human Resource Planning
Recruitment
Selection
Reward Management
Monitoring and Managing Performance
Exit Rights and Procedures
Perspectives on HRM
Flexibility
Equal Opportunities
Welfare, Health and Safety
International & Cross Cultural HRM
Learning and the organisation
Training and Development
Industrial Relations Process

Social Media Marketing - Online MBA Certified Program

Social Media Marketing - Online MBA Certified Program

Program Objective :

The Certificate in Social Media Management enables professionals tasked with branding, public affairs, marketing communications (internal or external), or community engagement to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or non-profit organizations. An integrated and multi-channel social media strategy is now a must-have for organizations seeking to achieve their missions or business objectives, especially since social media is an extension of the most powerful form of marketing: word-of-mouth. As the value of "earned media" - word-of-mouth recommendations from friends, family, and news articles - rises because it is trusted more than "paid media", all organizations,whether mission-driven or profit-driven,must learn to shape the public conversation about their products, services, or missions.

Topics Covered:

Introdution to social media marketing
Introduction to twitter
Introduction to face book
The 11 most common mistakes on social media marketing
Bloging
Linkedin
Slideshare
Roi of social media

Marketing Management - Online MBA Certified Program

Marketing Management - Online MBA Certified Program

Program Objective :

The main objectives of this course are to improve your ability to:

Assess market opportunities by analyzing customers, competitors, collaborators, context, and the strengths and weaknesses of a company.
Develop effective marketing strategies to achieve organizational objectives.
Design a strategy implementation program to maximize its chance of success.
Communicate and defend your recommendations and critically examine and build upon the recommendations of your classmates both quantitatively and qualitatively.

Topics Covered:

Marketing Management: A Historical Perspective                              
Creating and Delivering Customer Value                              
Marketing Planning                        
Demand Measurement and Forecasting                              
Marketing Information System and Marketing Research                          
The Environment for Marketing Decisions                          
Indian Marketing Environment
Consumer Behavior    
Organizational Buyer Behavior
Market Segmentation ,Targeting and Positioning
The Marketing of Services
Developing Pricing Strategies and Programs
Integrated Marketing Communication
Sales Management
Non-Profit Marketing

Statistical Tools in Decision Making - Online MBA Certified Program

Statistical Tools in Decision Making - Online MBA Certified Program

Program Objective :

The objective of this course is to frame business problems in appropriate statistical terms in order use data to make better decisions. The students will learn to make sense of data along with the basics of statistical inference and regression analysis and their hands-on implementation using software. They will develop critical and integrative thinking in order to communicate the results of the analysis clearly in the context of the problem

Topics Covered:

Revision of Basic Mathematical Techniques
Equattions & Graphs
Data Presentation & Measurement of Location & Dispersion
Probability
Frequency Distributions The Normal Curve and Sampling
Decision Making
Linear Programming
Regression and Time Series
Project Management and Network Analysis
Financial Mathematics

International Human Resource Management - Online MBA Certified Program

International Human Resource Management - Online MBA Certified Program

Program Objective :

This course aims to introduce the study and practice of International Human Resource Management (IHRM). HRM has developed from personnel management, but instead of concentrating primarily on the hiring and firing of staff, it is the strategic and coherent approach to the overall management of an organisation’s most valued assets – the people working there who contribute to the objectives of the business. Its main aim is to develop personnel policies that improve employee relations at work. This course will, therefore, begin with an examination of the history and nature of Human Resource Management, before embedding it in its international context.

Topics Covered:

The Everlasting Environment of Intl. HRM
The Organization Context
HRM: Sustaining International Business Operation
Staffing for International Assignments
Expatriate Training and Development
Global Compensation Practices
Repatriation and the career beyond
HRM in the host country
International Practices in Industrial Relations
IR Trends in MNCs
Performance Management
IHRM trends and future Challenges

Quantitative Techniques - Online MBA Certified Program

Quantitative Techniques - Online MBA Certified Program

Program Objective :

This course enables the students to know the scientific approach to decision making when solving business problems. Several methods are introduced in applying mathematics to solve management problems quantitatively. The determination of the most efficient use of limited resources in maximizing some measure of benefits could be solved using the graphical method or algebraic method.

Topics Covered:

Formulation and graphical method
Simplex method
Transportation model
Assignment model
Network analysis pert-cpm
Sequencing
Replacement models
Queuing theory
Game theory
Simulation