Wednesday 14 October 2015

Online MBA : Advertising 101 Concept Videos

Advertising 101 Concept Videos


Concept 1 : What is a brand?




Concept 2 : Understanding the difference between a product and a brand


CONCEPT 3: BRAND BUILDING ROADBLOCKS


CONCEPT 4 : BRAND TOUCHPOINT 



Concept 4 : Part 2 Cont'd Concept Of Brand Touch points - By Gayatri Thampi



Concept 5 : Understanding Brand Architecture




Concept 6 : Portfolio Roles in brand architecture



Concept 7 : System of Brands 




Sunday 11 October 2015

Project Management Specialist - Online MBA Certified Program

Project Management Specialist - Online MBA Certified Program


Program Objective:


Project management is the art of managing the project and its deliverables with a view to produce finished products or service. Unless there is a structured and scientific approach to the practice of management, organizations would find themselves adrift in the ocean and hence would be unable to meet the myriad challenges that the modern era throws at them. Hence, organizations must realize the importance of project management & more organizations must take the practice of project management seriously.

Topics Covered:


Project Management overview
Project Management process
Project Initiation
Project Appraisal
Project Financial Analysis
Project Scope Management
Project Scheduling
Project Costs and Control
Project Procurement Management
Project Implementation & Control


Production and Operations Management Specialist - Online MBA Certified Program

Production and Operations Management Specialist - Online MBA Certified Program


Program Objective:


There are compelling reasons for studying production and  operations management. One is that 50 percent or more of all jobs are in operations management or related fields. Also, recall the image of a business organization as a car, with operations as its engine. In order for that car to function properly, all of the parts must work together. So, too, all of the parts of a business organization must work together in order for the organization to function successfully.


Topics Covered:


Product and product design
Process selection and design
Capacity design and planning
Facility planning and layout
Forecasting techniques
Managing for quality
Aggregate planning
Supply chain, MRO and operations scheduling
Productivity
Work analysis and job design
Lean manufacturing
Project management

Supply Chain Management Specialist - Online MBA Certified Program

Supply Chain Management Specialist - Online MBA Certified Program


Program Objective:


Supply Chain Strategies are the critical backbone to Business Organizations today. Effective Market coverage, Availability of Products at locations which hold the key to revenue recognition depends upon the effectiveness of Supply Chain Strategy rolled out.

Topics Covered:


Supply chain structure
Drivers
Decision environment
Strategy
Transportation
Network decisions
Key balancing issues
Sourcing
Tactical planning
Inventory management
Operational aspects

Certificate in Essential Managerial Skills - Online MBA Certified Program

Essential Managerial Skills  - Online MBA Certified Program


Program Objective :


Essential Management Skills” will provide you with an excellent foundation in all of the skills and behaviours required to be an outstanding manager. Learn how to be a master communicator and how to get your point across in a clear, concise and positive manner. Learn how to make small talk with strangers, the importance of non-verbal communication and how to influence others to see your point of view so that you sell your idea effectively! Learn what makes people tick and what gets them out of bed in a morning and how to use this to your advantage. Learn how to elicit your staff’s motivations, values and beliefs and how to tailor your communications with them to motivate them to do an outstanding job in all that they do.

Topics Covered:


Strong work ethic
Possitive attitude
Good communication skills
Time management
Problem solving
Team player
Ability to accept and learn from criticism
Flexibility  adaptability
Working well under  pressure
Work expertise

Managing Finance - Online MBA Certified Program

Managing Finance  - Online MBA Certified Program


Program Objective :


It is now generally accepted that managing finance is an important requirement for managers across all business functions. Managing finance will provide the theoretical framework and skills that accountants and financial managers need to cope with an increasingly complex and global accounting environment.

Topics Covered:


Finance for Large Business
The Cost of Finance
The Management of Debtors-Creditors-Stock-Cash and Bank Accounts
Financial Statement
Evaluation of Financial Performance - Profitability & Return of Capital
Analysis of Costs
Budgets
Factors affecting Pricing Policy
Price Elasticity of Demand & Various approaches to Pricing
Investment & Project Appraisal


Foundations Of Entrepreneurship - Online MBA Certified Program

Foundations Of Entrepreneurship  - Online MBA Certified Program


Program Objective :


The purpose of this course is to introduce the students to those basic thoughts, skills, and ideas that are common to new ventures. The course is taught by leading the students through the process of finding and developing an idea and summarizing what they discover and conclude in a "business concept plan." This course will include an introduction to major business concepts, including strategy, finance, and industrial organization. No prior coursework will be required in order to understand the concepts presented in the class.

Topics Covered:


Foundations of entreperneurship
Introduction-foundations of entreperneurship
Business model generation
Bootstrap finance introduction
Financial perspective  introduction
Marketing for entrepreneurs overview
Industry analysis - overview
Business plan - overview
Venture capital - overview
Managing growth - outline
Disruptive technologies - overview